It Works! Global was recognized for shattering records and breaking into the Direct Sales Industry Top 100 Global Companies List at #56, with the prestigious Bravo Momentum Award at the annual Direct Selling News Global 100 Celebration held in Dallas.
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“The biggest challenge in this industry—and really the worldwide market—is to offer an uncommon solution, a true original, that captivates people and offers them something they never thought possible before. When we found the Ultimate Body Applicator, we knew we had something special to share with the world.” – Mark Pentecost, CEO It Works! Global
To this day, It Works!’ first product is still its most popular: The Ultimate Body Applicator. The site-specific body contouring treatment has been in the hands of celebrities at Hollywood events and at the doorsteps of people like you all over the world—exclusively available through It Works! Global.
It all started when Mark Pentecost received a call from Pam Sowder (now It Works! Director of Marketing) raving about a product that could deliver tightening, toning, and firming results in 45 minutes—an alternative to the growing trend for more drastic measures like plastic surgery or constricting shapewear.
When the Pentecosts traveled to try this seemingly unbelievable product, Mark recalls, “I watched my wife try it. She was ecstatic with the results, and I watched her call her girlfriend right away to tell her what had happened. And her girlfriend said that she wanted to try it, and they hung up. It wasn’t 30 seconds later, her girlfriend called back and said, ‘My daughter was listening, and she wants one for her chin. Is there something for the chin?’ That was when I knew that we had a perfect product for direct selling, a product that people would be excited to share with their friends and family.”
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